While writing one of my recent books, Thriving in Business and Life, my business partner and I stumbled on a communication invention, a three-part formula that solves our greatest learning challenge. 

Almost everything we read, hear, and see quickly evaporates. We forget, even what inspired us, and little changes in our lives. 

Our formula fixes that problem and it's easy to learn. 

Once learned, you can apply it to everything you communicate.